Business intelligence reporting

The Basics of Freight Business Intelligence

If you’re involved in distribution, you know all too well how tough freight management can be. External competition isn’t your only worry, with the rising costs of freight alone putting companies out of business. You need a razor-sharp precision view over your entire business, without spending precious time trying to understand complex reporting or second-guessing your decision-making. 

Business Intelligence gives you the power of data-driven freight management at your fingertips.

With the freight data retrieved from your freight management software, and a system such as our Carrier Check andFreight BI Dashboards you get a holistic view of your shipping operations, including:

  • Customised Carrier Solutions: Bespoke carrier distribution solutions that optimise costs and speed of delivery, ensuring your goods reach their destination efficiently.
  • Accurate Freight Profiling: Precise freight profile benchmarked against industry standards, gaining in-depth insights into your current freight profile.
  • Advanced Reporting with Interactive: Business Intelligence Dashboards: Instant insights with our interactive business intelligence dashboards, offering comprehensive reporting on essential freight KPIs.
  • Future-Proof Data Warehousing: Robust data warehousing, ensuring readiness for future reports and trend analyses that redefine your logistics strategies.


What is Business Intelligence and How Does The Freight Industry Utilise It?

In the freight industry, the ability to quickly adapt and make informed decisions is crucial. This is where Business Intelligence (BI) comes into play, a powerful tool that transforms data into actionable insights. But what exactly is Business Intelligence, and how is it revolutionising the freight sector?

Understanding Business Intelligence

Business Intelligence encompasses the strategies and technologies used by enterprises for data analysis of business information. At its core, BI involves the collection, integration, analysis, and presentation of business information to support better business decision-making. It includes a wide range of tools, applications, and methodologies that enable organisations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards, and data visualisations.

The Power of Business Intelligence in the Freight Industry

The freight industry, with its complex logistics, vast amounts of data, and the need for precise coordination, finds a perfect ally in Business Intelligence. Here’s how BI is utilised in the freight sector:

  • Business Intelligence Reports: These detailed reports provide deep insights into various aspects of freight operations, from route planning and carrier performance to cost analysis and customer satisfaction. By analysing this data, companies can identify trends, forecast future demands, and make data-driven decisions to optimise their operations.
  • Intelligence Reporting: This facet of BI focuses on generating automated, real-time reports that offer timely insights into freight operations. Intelligence reporting allows for a proactive approach to managing logistics, enabling companies to anticipate problems before they occur and to respond swiftly to unforeseen challenges.
  • Business Intelligence Dashboards: Dashboards provide a visual representation of an organisation’s key performance indicators (KPIs) and critical metrics tailored to the specific needs of the freight industry. These dashboards offer a real-time overview of operational performance, financial health, and customer service metrics, making it easier for managers to monitor their business at a glance and make informed decisions quickly.


By harnessing the power of Business Intelligence, freight companies can achieve a competitive edge in a highly competitive market. BI tools and technologies enable these companies to improve efficiency, reduce costs, enhance customer satisfaction, and ultimately drive profitability. In essence, Business Intelligence is not just about accessing information; it’s about unlocking the potential of data to propel the freight industry forward.

Simplify, Automate, and Thrive with Business Intelligence Reporting Software

Business Intelligence reporting is the only way to gain control and transparency across your freight operations. With visibility to real-time data-driven insights, your logistics issues become predictable and controllable. Once you have accurate insight through Business Intelligence, your logistics operations become simplified and automated — crucial for efficiency and sustainable business growth.

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