Why a free freight carrier system, isn’t really free
With the exponential growth occurring in technologies these days we can all point to an example of a system that is free, whether that be a free CRM platform, free texting, free social media, free mobile apps and so on. And in the freight industry you can draw a bow from this to the free carrier systems that are available to shippers when they sign a contract to use their rates and services. But are they really free? We would argue they are not, let us explain.